A personalized data solution brought down to earth.
How We Did It The strategy.
R&R leveraged WD’s global leadership position to create a powerful new brand platform, based on the concept of certainty. People have been trusting their photos, videos, work and other precious data to WD for decades. The flawless quality of its products ensures safety and security of personal data, and we saw the foundation of an emotional link between WD storage and its customers’ lives. This resulted in the creative tag “Absolutely” and a multi-touchpoint campaign that ran in 38 countries, including China, Brazil, Australia, Germany, Turkey and the United States.
The Workresearch : strategy : broadcast : print : digital : social : brand development
Once we had the brand set, we jumped into retail packaging to make sure that the products stood out on the shelf.
And then we created a seamless experience across the lower funnel landing pages on the website and mobile.
After we had the nuts and bolts in place, we began driving broad awareness for the products and new brand platform.
This included the first television commercials in the company’s history.
The Results are in.